JULLIEN GORDON – INSTAGRAM MICROCONTENT
+30,000 Followers in 3 Months
Jullien Gordon AKA Mr. Multi Family approached Mo Ismail at MOCS needing to create highly-produced micro content for his Instagram, repurposed at scale. The goal for Jullien was to increase his organic webinar registrants directly from Instagram vs his paid marketing efforts.
- Deployed brand content strategy
- Analyzed previous content to identify areas for improvement
- Assessed in-video areas of optimization
- Created in-video on-brand assets
- Created a complete brand identity sysetm for look & feel for Jullien’s personal brand
- Tightened the message while mining for organization and scripting for videos to be shorter with punchier takeaways
- 4Xed Avg. Viewership
- 30,000 New Followers in 3 Months (10k+/mo)
- 3X increase in overall content engagement
- 250+ Organic Weekly Recurring Webinar Registrants
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