You never have to memorize or read a script again
Unless it is a commercial or film. Reading a script word-for-word is not necessary. All the audience wants is, “can you lead them to a destination that they can follow?” Know your audience and learn as much about your listeners as you can. This will help you determine your choice of words, level of information, organization pattern, and motivational statement.
Instead of memorizing a perfect script or words to say
Split your video into three points with each point being STORY because it is easier to remember a story than it is to remember FACTS, FIGURES, and DATA. Why? Because stories engage both sides of the brain. Appealing to the right side involves the emotions that create a connection far more meaningful to the audience. Facts, figures, and data are geared to the logical, left side of the brain. Research has shown that numbers do not easily stick in the long-term memory of most people. According to an organizational psychologist, Peg Neuhauser learning from a well-told story is remembered more accurately, and for far longer, than learning derived from facts and figures.
Each story becomes the means to teach a lesson. Stories build connection and trust and allow your audience to relate to your story where they are making them more open to learning because stories are easy to remember.
