150k Views On 1 Video In 24hrs

The Challenge

Chris Do at The Futur approached Mo Ismail at MOCS needing a refresh for their YouTube shorts content. Chris – in his own words “is going bullish on shorts – and he wanted them to continue perform after his first round of shorts publication.

The Process

  • Analyzed previous to identify areas of weakness
  • Assessed in-video areas for optimization
  • Leveraged The Futur’s Brand identity system in the video edit
  • Created a consistent look & feel in the editing style for it be recognized at scale
  • Tightened the message organization and scripting for videos to be shorter and with a punchier takeaway

The Results

  • 5x increase in shorts reach in 1/2 time
  • 17k+ subscribers per bi-week
  • 304k unique views per bi-week

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