CHRIS DO & THE FUTUR – YOUTUBE SHORTS
150k Views On 1 Video In 24hrs
The Challenge
Chris Do at The Futur approached Mo Ismail at MOCS needing a refresh for their YouTube shorts content. Chris – in his own words “is going bullish on shorts – and he wanted them to continue perform after his first round of shorts publication.
The Process
- Analyzed previous to identify areas of weakness
- Assessed in-video areas for optimization
- Leveraged The Futur’s Brand identity system in the video edit
- Created a consistent look & feel in the editing style for it be recognized at scale
- Tightened the message organization and scripting for videos to be shorter and with a punchier takeaway
The Results
- 5x increase in shorts reach in 1/2 time
- 17k+ subscribers per bi-week
- 304k unique views per bi-week
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