CASE StudY —

Melinda Livsey

Case Study

Melinda Livesy MOCS Case Study

$30,000 in course sales in just one month of video content marketing

“I just need someone to understand me and do this for me.”

This was the first thing Melinda said when we met. She knew that content marketing was necessary, but consistent content creation was becoming overwhelming and too time consuming. It took her away from focusing on what was important – creating and selling her new course, and attending to her audience. This is how our relationship started.

what we did
  • Video Post Production
  • Branding Strategy
  • Web Design

The Challenge

Between juggling her business, team, new course, and students, Melinda had a lot on her plate. She needed content marketing to stay active and present across her socials without taking her away from creating and finishing her course. She wanted to balance the two worlds – have her content created and managed without her being too involved.

The Solution

A 360 video content solution for her social platforms that yielded business results. From inception to publication; we ran content strategy, managed, created, and published daily video content across her two social platforms with the goal of converting her followers to email subscribers and paying customers.

Melinda Livsey is a Brand Strategist, Coach, Course Creator, and Digital Entrepreneur helping graphic designers get paid to think using Brand Strategy.

Goals –
  • Hands-off consistent content creation
  • Increase Email Subscribers
  • Course sales
Melinda Livesy MOCS Case Study
I am a big picture thinker and I was overwhelmed having to make all these decisions on small things like creating a video… I needed someone else to handle content creation without me having to be too involved.
— Melinda Livsey
Melinda Livsey Video Work
THE WORK –

What MOCS did:

  • Multiplied and repurposed existing longform video content into optimized, digestible, and shareable social content.
  • Created video content that cultivated community and converted her audience.
  • Took everything off of her plate when it came to creating videos from start to finish:

     

    Strategy Selection Editing Copywriting Scheduling Posting 
 Analyzing

the

results

Melinda Livesy Video Social Media Results

The Numbers

  • $30,000 in course sales upon launch
  • Tripled Monthly Email Subscribers
  • 150,000 Views in First Month
  • 268,000 Accounts reached
Melinda Livesy Social Media Results
Melinda Livesy Social Media Results
Melinda Livesy Social Media Results